Simplicity as a religion

As I am living in new flat it’s quite boring to seat here without internet, so I went around a little bit to see the area where I am living.

Finally end up with a small shopping (typical woman).

All the staff that I’ve bought relates to the connection with my GF who is back home in Ukraine:

Portable iPhone charger – even more hours without seeing what’s going on around!

Postal stamps – Finally I will have chance to use this typical English post boxes!

Finally I end up in Costa with huge cup of cappuccino and had a chance to continue reading the GREAT WHITE BOOK J

Obviously my readers will need a little beet of translation as I am reading in Russian (yes, these weird symbols is Russian language itself).

Insanely Simple: The Obsession That Drives Apple’s Success

To me this book became a huge discovery of advertising inside such a big companies like apple (my favorite one to be honest).

The book is extremely simple to read and gives a great view from inside how advertising company works. Also it states great points of advertising (from my amateur point of view): being simple and being emotional about thing you are going to present.