Craig Ward

We had a task to hid an example of graphic design and bring it to lesson.

When I was looking for the examples I found out a great designer Craig Ward, who's works I've seen before but didn't know that they all belongs to one person.

Craig Ward is a British born designer and art director currently based in New York. Occasional artist, sometime author and a contributor to several industry journals, he is known primarily for his pioneering typographic works.  

There is some examples of his great works:

          

            Computer Arts - The Future

A generative JAVA based Processing script was used to created the letterforms in this forward thinking composition. With Sean and Karl Freeman.

The Economist / AMV BBDO

Letterpress illustration bringing to life the concept of 'The World On A Plate' for AMV BBDO, London.

Dockers - Wear The Pants

A national (US) campaign for Dockers through Draft FCB, San Francisco.

You Blow Me Away

A kinetic typography experiment in collaboration with Jason Tozer. 

LAUNCH

I am very  exited to present RIPWAG.different Launch draft video and posters we've created.

 

This is not finished draft, but I am just proud how much effort me and my team brought to learn adobe after effects, because not of us new how to create super powers effects before, but at the very beginning of the course we were told to try and learn something new. So I've learned a lot about video editing and filming, and I find this knowledge very useful in Advertising.

 

Get Traditional

I have a small collection of cameras in my house, but most of them are film cameras. When I was small we didn't have digital cameras. and I remembered my excitement when we've first got a first digital camera.
I didn't use film cameras since then and until my A-Levels, when I got into black room. I remember the atmosphere of "real photography". After this happened I bought my first film camera and it became my passion, the feeling how each shot is unique and it's no chance to reshot it. Also it demands a little bit of patience to get your photos processed and printed.

Google Glasses

Nowadays world Is getting more and more digital.Even knowInstead of typing the textI just dictated to my computer how cool is that? Now Google  created this Google glasses and I feel that soon we're going to get rid of computers and have them and just connected to our bodies. Isn't it exiting? I was thinking how we are influenced by the technology today and I think of it not in a negative way, but rather like of evolution.

It's a video about glasses and how we can use them. It's a shame that they launched it only in USA because I would love to get to the competition to get a chance to explore them.

Meet Dafna

She is 1,5 years old, she is my friend and important part of my family, and I love her a lot!

She sleeps on her back, and know how to play hide and seek and I am pretty sure that there is no cat that more clever and talented than her :)

The love of my childhood

The Lion King - 32nd classic animated cartoon released by the Disney studio. Cartoon that is younger than me by two years , with which I grew up and which may identified many of my views on life.

Since childhood, my shelves were crammed with old fashion cassettes with Disney cartoons, but most battered and viewed was certainly cassette containing one of the masterpiece of animated Disney projects, which still stands confidently on fourth place.

I do not think that there are people unfamiliar with this cartoon or at least with his story, so I will not delve into the description. Though I am lost about what about can I talk first , first of all I want to mention soundtracks created by Elton John and Hans Zimmer for which Lion King received two Oscars . Elton John performed as a composer of songs, for which the text was written by Tim Rice and together these two geniuses have created such masterpieces as : Circle of Life, I Just Can't Wait to Be King, Be Prepared, Hakuna Matata and Can You Feel the Love Tonight, some of them I sing to this day). And Hans Zimmer has done an amazing job adding cartoon traditional rhythms of African music .

The second thing I want to note that this is the first Disney movie where the plot is shown in the animal world riddled with human feelings and relationships , but not associated with the human way of life . Sensuality and emotion cartoon affects literally from the first frame.

The Lion King is designed both for children and for adults because behind its colorful and cheerful scenes lies not children meaning -  this is a film about growing up, meeting with reality, love, friendship, family and envy. All this is very closely intertwined and invisibly in the cartoon , not rushing to the eyes of a child, but makes an adult think about it.

And of course individual paragraphs will highlight the detail and prorisovannost cartoon to the smallest details. No wonder it all looks so realistic and truthful , because the creative team had to visit Africa , where by the way and was brought phrase Hakuna Matata. Personally, my favorite scenes are: The death of Mufasa (still cry at this moment ) , moment when Nala and Simba fall in love with each other ( the song and the color makes revise it again and again ) , meeting with Simba's father died and his teachings , and of course The final ascent of the King to the Pride Rock .

Memories

That's how average older lady lives in Ukraine. Photos from place of my childhood, my grandma's apartment.
It's all full of old books and things, also there is a lot of photos of our family, and every time when I am there grandma is always cooking to make me "less anorexic" (that how she calls me). I love this flat because it's very cosy and whole family comes together there to celebrate Easter, Cristmas, New Year etc.

From Russia with creativity!

Designer from Moscow Ilya Kalimulin (I am sure if that's the right spelling) presented the unexpected products from famous companies, and how this products will look like.

I like the concept a lot, it's creative and funny and caught my attention. Also these are beautiful images colorful and bright, what doesn't hide the irony bit in it =)

Inspiring

I'm very inspired by Benetton advertising Companies. I find it very amazing how they promoted the brand and make it noticeable worldwide by ads which have nothing to do with fashion.
In my opinion they are so popular because they rise questions that are very important nowadays.

Plain white background on most of the images, so nothing destructs viewer from the meaning behind the image. There is no text on most of the images so you can understand the message in your own way.

Inspiration

I was thinking about stereotypes and where they come from. The thing is that my advertising agency kind of stands again stereotypes, our ethos is all about being different and fight against conventions.
That must be one of the main points why I enjoy the work so much. The work we do connects with my beliefs and I always inspired by it.
I was thinking about my future work and how important is it to be inlove with what I do and I feel that advertising suits that criteria.

Movie review jOBS

Personally I'm big fan of Apple so I've waited for this movie with a great excitement. I loved the way Ashton Kutcher played Steve Jobs. However I was a little bit disappointed that I didn't learn anything new from this movie. I have not read add book about Steve Jobs yet, but I read A lot of reviews about it, and I was expecting the movie to reveale the true personality of the genius. I I was curious to see and understand the way he think and feel. 

In the movie they shown decisions he made, but didn't tell to viewer why. So for the whole movie, I felt like I missing something very important.